Just like thunder has a clear relationship to lightning, there is also direct a connection between marketing, sales, and basic economics. No matter the level of technology or global reach, trading is still a system based on simple supply and demand.
Read MoreFeatured in The Wall Street Journal, the SMILE & SCRATCH Test is based on a philosophy that a name should make you smile, instead of scratch your head. Use this test as a checklist for naming a company, naming a product, or even naming a baby. An easy pick for a S.C.R.A.T.C.H. example is 1Convalescent.
Read MoreFeatured in The Wall Street Journal, the SMILE & SCRATCH Test is based on a philosophy that a name should make you smile, instead of scratch your head. Use this test as a checklist for naming a company, naming a product, or even naming a baby. An easy pick for a S.M.I.L.E. example is Alewine Pottery.
Read MoreFeatured in The Wall Street Journal, the SMILE & SCRATCH Test is based on a philosophy that a name should make you smile, instead of scratch your head. Use this test as a checklist for naming a company, naming a product, or even naming a baby. Go ahead. Give it a whirl and be honest with yourself.
Read MoreOur value offerings can be too technical, wordy, or complicated. Sometimes we need outside help bragging on ourselves and our companies — that’s the role of a “translator.”
Read MoreWhy we say “Strategy First.”
Read MoreWay back in 2006, Princeton psychologists Janine Willis and Alexander Todorov come to a startling discovery about first impressions: they happen in the blink of an eye - or less. All it takes to make a first impression is one tenth of a second, or one hundred milliseconds.
Read MoreHigh Profile is now Sprout Consulting. After a long process of reflecting on the "Voice of our Customers," we realized that the High Profile brand didn't match the work we were actually doing with our clients. Here's our Founder, Jason Manarchuck, describing the change further.
Read MoreI recently watched Super Bowl LIII with a client who was in town visiting a friend. Because the two teams ran high powered offenses, I expected to see dynamic highlight plays and touchdowns. Instead of a high scoring game, it was a low scoring game to the shock and the dismay of many fans.
Read MoreThrough a freak accident involving a storm, a hairdryer, and a very full bathtub, a suave marketing executive acquires the supernatural ability to hear the thoughts of every woman within his view. In one singular, life altering moment, he gains the gift (or curse, in some cases) of being able to know, with full transparency, the impressions, opinions and moment by moment reactions of members of the opposite sex.
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