Choosing a Company Name: the S.M.I.L.E. Test

Featured in The Wall Street Journal, the SMILE & SCRATCH Test is based on a philosophy that a name should make you smile, instead of scratch your head. Use this test as a checklist for naming a company, naming a product, or even naming a baby. Go ahead. Give it a whirl and be honest with yourself.

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Jason Manarchuck
High Profile Enterprises is now SPROUT

High Profile is now Sprout Consulting. After a long process of reflecting on the "Voice of our Customers," we realized that the High Profile brand didn't match the work we were actually doing with our clients. Here's our Founder, Jason Manarchuck, describing the change further.

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Jason Manarchuck
Strategic Lessons from the Super Bowl Champions

I recently watched Super Bowl LIII with a client who was in town visiting a friend. Because the two teams ran high powered offenses, I expected to see dynamic highlight plays and touchdowns. Instead of a high scoring game, it was a low scoring game to the shock and the dismay of many fans. 

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Jason Manarchuck
Wish You Knew What Your Customers Think? Just Ask.

Through a freak accident involving a storm, a hairdryer, and a very full bathtub, a suave marketing executive acquires the supernatural ability to hear the thoughts of every woman within his view.  In one singular, life altering moment, he gains the gift (or curse, in some cases) of being able to know, with full transparency, the impressions, opinions and moment by moment reactions of members of the opposite sex.

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Jason Manarchuck